IDS 2025 - International Press Conference of GC

Tradition runs strong within GC, and we are proud to continue the long-standing custom of introducing our products and announcing news at IDS in Cologne. This year, under the motto "Today, Tomorrow, Together," we will showcase how over 100 years of expertise have fueled our innovation, and how we continue to serve dental professionals today, tomorrow, and, most importantly, together with all of you.

The press conference will take place on Tuesday, 25 March at 10:00 a.m. at the Kölnmesse Congress Hall Section II, Congress Centre East. After the official program, a get-together will be held in the foyer, providing ample opportunities for personal exchange with GC executives and product management. You will also have access to the latest products and innovations.

Agenda

10:00 – Opening

  • Dr. Virginie Horn Borter, General Manager Professional Services & Scientific Marketing, GC International AG

10:05 – "Today" – GC's Current Innovations in Dentistry

  • Mr. Frank Rosenbaum, Chief Marketing Officer, GC International AG

10:15 – "Tomorrow" – The Future of Dentistry

  • Dr. Per Falk, Chief Executive Officer, GC International AG

10:25 – "Together" – Foundation Nakao for Worldwide Oral Health

  • Mrs. Makiko Nakao, President of the Foundation Nakao for Worldwide Oral Health

10:35 – Get Together - Informal exchange with GC executives and product management in the foyer

11:00 – Event Ends

Provisional agenda, subject to change

Please confirm your participation to the press conference via this registration link until 15 February 2025.

Meet the Experts

We are pleased to offer individual conversation slots with the following GC executives on Thursday, 27 March 2025, between 9:00 a.m. and 12:00 p.m. at the GC stand:

  • Dr. Per Falk, Chief Executive Officer, GC International AG
  • Mr. Frank Rosenbaum, Chief Marketing Officer, GC International AG
  • Dr. Virginie Horn Borter, General Manager Professional Services & Scientific Marketing, GC International AG
  • Mr. Josef Richter, COO & President, GC Europe AG

Green Thinking

With a strong focus on environmental responsibility and the digital workflow, GC has decided not to distribute printed press materials. Instead, all documents will be available for download after the event. Photos from the press conference and our exhibition booth will also be made available.

More information will be shared after the event. 

Stand design Kengo Kuma
Stand design Kengo Kuma

GC’s Inspirational Trade-Show Booth

This year, our exhibition booth, designed once again by the renowned Japanese architect Kengo Kuma, has been substantially expanded. The space will offer a welcoming, spacious atmosphere to showcase all our solutions. Kengo Kuma, the architect behind the Tokyo Stadium for the 2020 Olympic Games, has been instrumental in enhancing our global trade-show design.

We look forward to welcoming you to our stand at Hall 11.2, Stand N010 - O039, where you can get inspired.

Notes according to GDPR

Please note that visual and audio recordings (photos and videos) will be made during the IDS press conference by GC or our authorized service providers. We also wish to inform you that participant lists (check-ins) and name tags will be used, as in previous years, for the identification of media representatives. By participating, you consent to the publication and use of these recordings for communicative purposes. You can withdraw your consent for publication at any time, including retroactively.