GC Asia Dental Pte Ltd was established in Singapore in 1994 after the Oceania market was already well established by 1992 and growing fast, thanks to the introduction of the new innovative glass ionomer products. GC Asia’s aim was to be the leading dental company in South-East Asia, Oceania and India with the intent to establish legal entities when required in countries that demanded increased operational and distribution efficiencies.
Successful Products
GC Asia worked very closely with Japan and Singapore and became the distribution hub for all products made in Japan as well as GC Europe and GC America. Major success stories on the Asian market were the following GC products: Fuji II LC, Fuji Bond LC, Fuji IX (A.R.T.) Fuji IX GP, GC Mini Packs, GC Tooth Mouse and GC Dry Mouth Gel. Each of these products were first launched in Asia before becoming available in other GC global territories. The current basic concepts from GC, such as “Minimum Intervention,” are a huge success and part of our core philosophy.
Establishment of an Indian and Australian Branch
In 2003, GC Asia began its cooperation with India, which was after Australia the second largest, but most populous country in GC Asia territories. GC Asia started to employ a large number of sales and marketing personnel, for they knew there was a large Indian middle class of around 300 million. Plans had already been made to consider the establishment of a branch office when the annual turnover reached a certain level. Later, when annual sales could support the cost of such an operation, the people in charge knew it would be crucial to install an Indian operating subsidiary. In 2008, GC India was established in India’s fifth largest city, Hyderabad. In 2012 GC India Dental Pvt Limited was established as a separate legal entity with the intent of initiating GC’s first SMART Quality range of dental products. The first product was a VPS material FLEXCEED which was received with enormous success. GC India now exports Flexceed to South-East Asia and Eastern Europe. GC India also received QA Certified Section Award apart from ISO and CE Certifications. One year after the foundation of the Indian subsidiary, GC formalised its presence in the Australian & New Zealand markets with the establishment of GC Australasia Dental Pte. Ltd.
Asia’s Current Expansion
GC Asia covers the market of the rapidly growing Asian countries. GC Asia has the important task of gaining market share by continuing the activities based on GC’s strengths and with a long-term perspectives.
As a dental care product manufacturer of global standing, GC Asia Dental constantly seeks to produce high quality dental care products that supports the vitality and well-being of people all over the world; dedicated to make an important contribution to oral health. GC is steadfast in setting benchmarks in dentistry; focusing not only on the latest scientific knowledge, but also on the safety and quality of our dental care products and equipment.
GC continues to create high value-added dental care products that improve oral health for the people of the 21st Century; the “Century of Health.
History
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