The 43rd “Japan BtoB Advertising Awards” Ceremony

On June 2, 2022, the award ceremony for the 43rd “Japan BtoB Advertising Awards” was held at the Royal Park in Nihonbashi, Tokyo. The event was hosted by the Japan BtoB Advertising Association. During this special occasion, GC’s 100th anniversary book, titled Smile for the World, was awarded the Special Jury Award.

Smile for the World was created to share with stakeholders what we have cherished from our founding, and how we commit ourselves to making products and providing services with everlasting passion, and explaining the three key words to describe GC: “SEMUI,” “Nakama (GC Associates),” and “Vision Management” with popular classic stories for all generations.

On the back cover of the book, as an illustration of the near future, we expressed GC’s efforts made all around the world with our products and services to realize oral health – essential in life for smiling, eating, and speaking – hoping for a realization of a “healthy and happy world where everyone can smile.

At the awards ceremony, in addition to “Minister of Economy, Trade and Industry Award,” “Special Jury Award,” “SDGs Award” and “Encouragement Award;” “Gold / Silver /Bronze” Awards were selected for each of the 13 categories out of a total of 279 entries, and representatives of advertisers and production companies were awarded on stage.

GC Corporation celebrated its 100th anniversary on February 11, 2021 and announced the new Vision 2031: “To become the leading dental company committed to realizing a healthy and long-living society.” GC Group will continue uniting efforts to realize this Vision, contributing to health and smile of the people around the world. We look forward to your continued support going forward.

The digital book version is available here: https://www.gcdental.co.jp/gcmessagebook/e