“GC’s product making began with a failure…”
GC Corporation was founded in Tokyo (Japan) in 1921 by three young men who had studied applied chemistry and is celebrating its 100th anniversary in 2021. However, our first product “Standard Cement” was not a success in the market.
That is because the product, which the three founders developed without enough knowledge about the properties of dental materials, failed to meet user needs.
Having learnt “product development from the standpoint of users” out of this failure, GC designated February 11 as the memorial day to remember its failure as well as the day of its foundation.
→ This lesson has been passed down as GC’s corporate philosophy “SEMUI”
(do everything by thinking from the standpoint of others) to this day.
→ Customer-first policy
Our first product “Standard Cement”